Project summary
Comprehensive branding for RedThread, a healthcare startup that aims to bridge the gap between archaic systems and the next generation of patient care.
Project summary
Comprehensive branding for RedThread, a healthcare startup that aims to bridge the gap between archaic systems and the next generation of patient care.
Logo Design
The identity centers on the concept of the "Red Thread," an ancient symbol of destiny and narrative connection. We translated this into a radial mark that mimics light woven through a horizon, grounding the brand’s technical ambitions in a sense of cosmic optimism.
Logo Design
The identity centers on the concept of the "Red Thread," an ancient symbol of destiny and narrative connection. We translated this into a radial mark that mimics light woven through a horizon, grounding the brand’s technical ambitions in a sense of cosmic optimism.
Logo Design
The identity centers on the concept of the "Red Thread," an ancient symbol of destiny and narrative connection. We translated this into a radial mark that mimics light woven through a horizon, grounding the brand’s technical ambitions in a sense of cosmic optimism.
Logo Construction
Logo Construction
Brand System
A comprehensive brand system was built to inform and define elements from typography, color, and iconography to the visual aesthetic. This framework ensures consistent execution across every digital and physical application.
Brand System
A comprehensive brand system was built to inform and define elements from typography, color, and iconography to the visual aesthetic. This framework ensures consistent execution across every digital and physical application.
Iconography
An illustrative icon set using the rays from the logo, reinforcing the brand's technical and scientific theme.
Iconography
An illustrative icon set using the rays from the logo, reinforcing the brand's technical and scientific theme.
Type System
A typographic system was developed that balances a unique visual identity with the clarity required for universal accessibility.
Type System
A typographic system was developed that balances a unique visual identity with the clarity required for universal accessibility.
Type System
A typographic system was developed that balances a unique visual identity with the clarity required for universal accessibility.
Color System
A color system of red tones that ties directly to the name. The goal was to avoid a clinical feel by balancing warmth with the scientific nature of the product.
Color System
A color system of red tones that ties directly to the name. The goal was to avoid a clinical feel by balancing warmth with the scientific nature of the product.
Color System
A color system of red tones that ties directly to the name. The goal was to avoid a clinical feel by balancing warmth with the scientific nature of the product.
Brand Application
Alongside the development of these systems, creating key branded assets showcases how the design flexes and lives in real-world applications.
Brand Application
Alongside the development of these systems, creating key branded assets showcases how the design flexes and lives in real-world applications.
Photography Styling
Created a unique photography style as part of the brand system.
Photography Styling
Created a unique photography style as part of the brand system.
Photography Styling
Created a unique photography style as part of the brand system.
Digital Application
Graphics created for website hero sections and mobile applications.
Digital Application
Graphics created for website hero sections and mobile applications.
Digital Application
Graphics created for website hero sections and mobile applications.
